SNUG SV 2014 Keynote: Designing Change

SNUG Silicon Valley
Dr. Aart de Geus, Chairman and co-Chief Executive

Dr. Aart de Geus

Chairman and co-Chief Executive Officer


Designing Change

In our current semiconductor design community, the word "change" is, to say the least, an understatement. From a dizzying array of emerging "smart" niche end-products to major market trend shifts to ecosystem reconfigurations at every level, the world around us is morphing at an unprecedented pace. The challenge for designers to keep pace has never been greater.

The good news is that we're up for it! In his presentation, Aart will give an overview of many years of investment and innovation efforts, resulting in an exciting sweep of major new design productivity advancements in our design and verification platforms.

In addition to Aart’s keynote, you can view Dr. Sebastian Thrun's SNUG Silicon Valley 2014 keynote