SNUG Silicon Valley Keynote

SNUG Silicon Valley
Dr. Aart de Geus, Chairman and co-Chief Executive

Dr. Aart de Geus

CEO & Chairman of the Board


Critical Mass, Systemic Complexity and Innovation: Catalysts for Designing Change

n a design ecosystem increasingly influenced by software and systems development, massive verification demands, and the boundaries of physics, engineers have a wonderful new set of problems to solve! Yet the principles they will use to innovate their way to exciting solutions and products remain as fundamental and universal as the reality of the Golden Ratio itself. With the aid of some of these principles, Aart will talk about what new strategies and methodologies semiconductor players will need to achieve the critical mass necessary to craft productive and creative solutions within a design ecosystem complexity that surpasses anything seen yet in human history.