LPDDR4 for a Better Power/Performance Balance
By Marc Greenberg, Director Product Marketing for DDR Controller IP, and Graham Allan, Product Marketing Manager for DDR PHYs, Synopsys
Sales volume for mobile devices just keeps on growing. Analysts estimate that the industry will ship two billion units per year by 2018, up from one billion in 2013. What's behind this growth? While consumers are driven to own the latest "must-have" gadgets by the lure of better cameras, new features and bigger screens, the key driver may be the growing use of mobile devices in more areas of people's lives.
For many, mobile is the platform of choice for social media, internet shopping, messaging, entertainment, checking travel arrangements, navigation, fitness, making payments... the list grows daily. In fact, Apple's App Store hosts over a million apps, which highlights the huge opportunity for consumers to move their activities to mobile.