Photorealistic rendering is a technique that uses 3D rendering software to generate lifelike images using physically-based virtual lights, cameras, and materials, allowing you to showcase your projects as though they existed in real life. By enabling you to visualize your project in advance, this technology can reduce the price of prototyping, and its appeal spans a wide range of product industries – automotive, for example, as well as general lighting, and even cosmetics.
Realistic rendering is done using optical software such as LightTools and LucidShape, where extensive details about the optical properties of the materials are specified in the software and processed via simulations to obtain a photorealistic rendering.
The goal, of course, is to produce an image that is as close as possible to reality. To achieve this, it's important to know as accurately as possible the optical characteristics of the materials that will be used. That's where we come in. We provide tools that enable you to measure the optical properties – directly and with high precision.