Rethinking Automotive Development: Virtualization for the Software-Defined Era

Automotive Executive Guide
 

The automotive industry is undergoing its most significant transformation in over a century. As software becomes the primary driver of vehicle value, traditional development models are no longer enough to stay competitive. [automotive...exec-guide | PDF]

This executive guide shows how virtualization is helping automotive leaders adapt faster and stay ahead.

What you’ll learn

• Accelerate development with continuous integration and early validation
• Reduce costs and avoid delays by minimizing hardware dependency
• Overcome legacy challenges and respond to CASE disruption
• Improve quality and streamline R&D and integration processes

Why it matters

Rising software complexity, increasing R&D costs, and costly SOP delays are reshaping the industry. Competitive advantage now depends on development speed and efficiency—not just production cost.

About the authors

Hanno Wolff – Executive Director of Automotive Product Management at Synopsys

Dr. Burkhard Göeschel – Former BMW Board Member for Development and Purchasing