Reed Hinkel

Reed Hinkel is a 20+ year veteran in semiconductors spanning leading marketing, strategy and market development for silicon and software for Ethernet networking, wireless networking, personal computer, server infrastructure, 5G, consumer audio, video & IoT. He has vast experience in cybersecurity, embedded system security, IoT security, computer security, and digital content protection. Prior to joining Synopsys, Reed was VP Business Development at Intrinsic ID, before which he led the ecosystem development for Arm’s Platform Security Architecture (PSA) and the affiliated PSA Certified silicon, software, and device certification program.