| Industry Insight|
SNUG 2009 Draws Record Crowds
It seems the recession is no obstacle for Synopsys users eager to exchange ideas with other designers. This year's Synopsys User Group (SNUG) program is drawing bigger crowds than ever before. The San Jose user group event kicked off on 16 March and attracted 2,171 users from nearly 240 companies to the Santa Clara Convention Center. Then, later in the month, a record 538 Synopsys users from over 120 companies made their way to Daniel Hotel, Herzelia, for SNUG Israel 2009.
Many designers at the May events in UK and France were experiencing SNUG for the very first time. In both cases, roughly three out of four attendees were newcomers.
These are just the first events in what is already proving to be another stimulating year for Synopsys users. Upcoming SNUG events will take place in India, Taiwan, Singapore, Boston and Japan.
San Jose Highlights
There was a record turnout this year for SNUG San Jose, the EDA industry's biggest user group and one of the largest gatherings of design engineers in the world.
Alongside a full day devoted to FPGA content, one highlight of the three-day conference was Aart de Geus' announcement of Synopsys' latest release, the Lynx Design System, the industry's most comprehensive and highly automated environment for implementing chips, which CAE Chris Smith demonstrated live at the event. Each day began with a keynote address – Aart de Geus spoke on the Monday, Synopsys Fellow Mike Keating on the Tuesday and VP of Engineering Ken McElvain on the Wednesday.
Users took part in two vision sessions, two interactive workshops, four panels, 31 tutorials and 52 user papers, of which contributions from Sunburst Design, MediaTek Wireless and Microchip Technology, among others, won awards.
The attendance for SNUG Israel 2009 was 10% higher than last year, which meant that more Synopsys customers than ever before could make the most of the one-day event. Their evaluations suggest that they did exactly that: SNUG Israel 2009 scored 4.1 on a five-point scale.
SNUG User Chairman Eran Arad from NXP introduced Chi-Foon Chan's keynote address, which opened a program that featured 18 sessions, including 21 user contributions, 11 Synopsys tutorials, and two panels. Ariel Wolf of Intel and Chen Eyal of Advanced Semiconductor Technology won awards for their contributions.
The event covered everything from verification, FPGA and prototyping and DCT/DCG, to Lynx, low power, ICC, DFM, DFT, signoff, Custom Designer, AMS and IP.
Grenoble is a great place to hold SNUG France, it would seem. Many more people were able to attend than before: about three quarters of this year's attendees were first-timers.
The event boasted 20 user presentations, four tutorials and three demos. The best paper award went to Nicolas Verkinderen from Texas Instruments, on variation-aware analysis using PT-VX, and Guillaume Thomas gave the best-rated tutorial, on custom design solutions.
SNUG UK also succeeded in attracting first-timers: 78% of attendees had not been to a SNUG before.
Visitors' feedback was positive. "All presentations were very good," commented one visitor. "Seeing real customer examples was very useful," said another.
SNUG is sponsored worldwide by ARM, TSMC and Common Platform.
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