Practical Insights for Technology Marketers
There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. Perhaps that is only natural, given that your average geek has fine-tuned analytical abilities and antennae that are always up to detect snake oil. And yet nobody, not even the geekiest geek, can afford to ignore the opportunity and the power that lies in deploying social media for marketing technology, both to geeks and to the rest of the world.
By day, Rick Jamison, principal at Schmidt-Jamison Communications, is disguised as a mild-mannered corporate communications contractor. But at sundown, he reveals his real superpowers as author and cartoonist. Part illustrator, part subject clarifier, and part Big Business underbelly tickler, his words and cartoons enlighten, enliven, enrich, entertain—and, from time to time, even educate.
Kathy Schmidt Jamison is Director of Strategic Communications at Synopsys where she reports directly to the Chairman and CEO. Creator of boardroom thinking models and executive presentations, Kathy’s background as a speechwriter, professional speaker, trainer, humorist and blogger makes her a uniquely well-equipped communications collaborator in a highly technical world.
“Geeks have a unique culture and live by different rules – so, if you want to reach them successfully through social media, you need this book. Rick and Kathy tapped their real-world tested experience to fill this book with advice that you can put to use immediately.”
– Charlene Li, Author, “Open Leadership” and Founder, Altimeter Group
“Social Media Geek-to-Geek is a group resource for technologists who use social media to communicate and share real-time information. In our business enviorment, where transparency and relevancy rules it’s the perfect time to equip geeks alike to join the conversation and have fun!”
– Michael Brito, VP, Social Media, Edelman Digital
“We’ve certainly seen a level of mistrust among the hard-minded business pros–and geeks–who find it hard to believe the hype from all the self-professed social media gurus, ninjas and bandwagoneers. That’s why Social Media Geek-to-Geek is so timely. Talking G2G provides a practical roadmap for an audience who is well-equipped to move their interests forward through social marketing. And with this focused approach, the book also enables what we believe to be on of the most important factors in social media success: Make it your own.”
– Jeff Loomis, Chairman + CED, Loomis Group
“A fresh view, based on up-to-date marketing experience, and particularly welcome at a time when the ground rules are changing so quickly.”
– Andres Betts, Technical Sales and Marketing Consultant, Iconda Solutions