Practical Insights for Technology Marketers
There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. Perhaps that is only natural, given that your average geek has fine-tuned analytical abilities and antennae that are always up to detect snake oil. And yet nobody, not even the geekiest geek, can afford to ignore the opportunity and the power that lies in deploying social media for marketing technology, both to geeks and to the rest of the world.
By day, Rick Jamison, principal at Schmidt-Jamison Communications, is disguised as a mild-mannered corporate communications contractor. But at sundown, he reveals his real superpowers as author and cartoonist. Part illustrator, part subject clarifier, and part Big Business underbelly tickler, his words and cartoons enlighten, enliven, enrich, entertain—and, from time to time, even educate.
Kathy Schmidt Jamison is Director of Strategic Communications at Synopsys where she reports directly to the Chairman and CEO. Creator of boardroom thinking models and executive presentations, Kathy’s background as a speechwriter, professional speaker, trainer, humorist and blogger makes her a uniquely well-equipped communications collaborator in a highly technical world.