The advantages of cloud-native applications for consumers include:
Containers are small, so they can be created and deployed relatively quickly to scale out the storage and computing capacity of a cloud-native application. You can add these resources to the individual microservices (i.e., features) that require them and only pay for what you need.
A cloud-native microservices application is highly resilient because one service or container can fail without taking down the rest of the application. Additionally, immutable infrastructure reduces the risk that an in-place update will crash the entire application.
Quality and Security
Cloud-native microservices are independently developed and deployed, so developers can release features and updates much faster, resulting in innovative and high-quality software. That also allows developers to quickly deploy patches to fix security vulnerabilities before hackers exploit them.
Many cloud-native applications are built using open-source standards and technology, which increases the portability of associated data. As a consumer, that means you have the ability to take your data and workloads from one cloud-native platform and transfer them to another vendor. For example, a competing solution has a lower price, improved performance in your area, or more specific features you need for your particular use case. In that case, transferring to the new service is simple.