An athletic retail shoe manufacture is publishing its home-brewed open source code to GitHub.
Nike, best known for its athletic wear, has been quietly hiring engineers. According to TechCrunch Nike has 10 iPhone apps and two iPad apps on the App Store. Nike also has an entire website dedicated to developer APIs for Nike Fuel.
The company recently published three projects to GitHub: a JSON parsing framework, a distributed tracing solution for Java and a lightweight logging library written in Swift. And, perhaps just to show off, the company also published the code underneath its own site on GitHub.
Not only is the company seeking to brand itself as a technology company, it has for the last two years hosted private parties at both Black Hat USA and RSAC.
Nike is not alone. Retailers WalMart and Target also have GitHub accounts, as does Nike rival Adidas.
Nike has previously declined to talk in public about its technology efforts.