Synopsys Journal

Insight for Management

The Synopsys Journal, a publication for management, dedicated to covering the latest issues facing designers today, is now part of the Synopsys Insight Newsletter. Past issues of the Journal are archived on this page. For the latest news and insights on accelerating innovation for design engineers and management, please visit the Insight Newsletter.
Synopsys Journal - Issue 1, 2013

The Importance of Today's AMS Design

The analog mixed-signal sector is emerging as a significant and growing market opportunity to which an increasing number of players are turning their attention. In this issue of Synopsys Journal, "The Importance of Today's AMS Design", we present three perspectives on the exciting new markets and technologies that are driving the AMS segment, and consider some of the key challenges and how they can be overcome.
Featured authors: Dr. Handel Jones, chief executive, IBS; Hartmut Hiller, vice president, Design Enabling and Services, Infineon Technologies; Dr. Paul Lo, senior vice president and general manager, Analog/Mixed-Signal Group, Synopsys, Inc.

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The Importance of Today's AMS Design: AMS: you say you want a revolution?
The Importance of Today's AMS Design: AMS automation key to success in "More than Moore" markets
The Importance of Today's AMS Design: A strategic vision for AMS
Synopsys Journal - Issue 3, 2012

The Business of High-Reliability Electronics

'High reliability' is at the very core of military, aerospace, medical, and other safety-critical applications. In this issue of Synopsys Journal, “The Business of High-Reliability Electronics”, we present three perspectives on how the need for stringent reliability is -- while still very important in traditional realms -- no longer confined to them and now influences other markets where businesses' reputations are at stake.
Featured authors: Colin Barnden, principal analyst, Semicast; Ian A. McDonald, director, Space Products and Systems, BAE Systems; David W. Smith, scientist, Synopsys, Inc.

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The Business of High-Reliability Electronics: 'High reliability goes mainstream' by Colin Barnden of Semicast
The Business of High-Reliability Electronics: 'When failure is not an option' by Ian A. McDonald of BAE Systems, Inc
The Business of High-Reliability Electronics: 'Designing robust electronic systems' by David W. Smith of Synopsys, Inc.
Synopsys Journal - Issue 2, 2012

Managing for "Moore"

Moore’s Law has reached yet another technology landmark: 20/22nm processes are now in production. This particular node shows distinct signs of being “disruptive” as design teams seek alternatives to straight technology scaling. Major options under wide consideration include implementation of 3D-ICs and programmable devices. We explore three different perspectives on these methods in “Managing for “Moore”, the latest edition of Synopsys Journal.
Featured authors: Thomas R. Halfhill, The Linley Group; Moshe Gavrielov, President and CE, Xilinx; Dr. Antun Domic, Sr. VP and GM, Implementation Group, Synopsys, Inc.

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Managing for "Moore": '22/20nm- A view of the landscape' by Thomas R. Halfhill of The Linley Group
Managing for "Moore": 'The way forward' by Moshe Gavrielov of Xilinx, Inc
Managing for "Moore": 'Talking Moore technology' with Dr. Antun Domic of Synopsys, Inc
Synopsys Journal - Issue 1, 2012

The Business of Global Design

Chip design is a complex business. And chip design across remote locations is more complex still. To expand globally, chip companies must think about balancing the risks and rewards. We explore three quite different perspectives on the issues in “The Business of Global Design”, the latest issue of Synopsys Journal.
Featured authors: Dr. Handel Jones, Founder, IBS, Inc.; Babak Bastani, VP of Global Chip Design, CSR; Glenn Dukes, VP of Professional Services, Synopsys, Inc.

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The Business of Global Design: Global design presents a mixed picture by Dr. Handel Jones of IBS, Inc.
The Business of Global Design: Making global design work by Babak Bastani of CSR
The Business of Global Design: Going global by Glenn Dukes of Synopsys, Inc
Synopsys Journal - Issue 3, 2011

The Changing Face of Mobile Computing

Mobile computing is pervasive. Tens of billions of devices, scattered throughout out home, offices, cars, and public and private shared spaces, are being connected wirelessly to the digital world. Collectively, the effect of connecting these devices is having an enormous effect on society.
Featured authors: Shinichi Yoshioka, Senior Executive Vice President and Chief Operating Officer, Renesas Mobile; Jim McGregor, Chief Technology Strategist, In-Stat; Aart de Geus, Chairman and Chief Executive Officer, Synopsys, Inc.

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The changing face of mobile computing: "The Future of Mobile Computing" by Jim McGregor of In-Stat research
The changing face of mobile computing: "Connecting the World" by Shinichi Yoshioka of Renesas Mobile
The changing face of mobile computing: "CEO interview on Mobility and EDA" by Dr. Aart de Geus of Synopsys, Inc
Synopsys Journal – Issue 2, 2011

Semiconductor IP: The critical lever of SoC design

Intellectual property (IP) is no longer a "nice to have" for chip design. You cannot hope to design a complex chip, and be competitive, without using IP.
Featured authors: Rich Wawrzyniak, Analyst with Semico Research Corp.; Dr. Seh-Woong Jeong, Executive Vice President for Systems LSI, Samsung Electronics Co.; Joachim Kunkel, Senior Vice President and General Manager, Solutions Group, Synopsys, Inc.

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Semiconductor IP: the critical lever of SoC design: SoCs- The New IP? by Richard Wawryzniak of Semico Research Corp.
Semiconductor IP: the critical lever of SoC design: IP Strategies for SoC design by Dr. Seh-Woong Jeong of Samsung Electronics
Semiconductor IP: the critical lever of SoC design: Semiconductor IP: enabling SoC innovation by Joachim Kunkel of Synopsys, Inc
Synopsys Journal – Issue 1, 2011

The New Landscape of Verification

In this issue of Synopsys Journal, we consider the state-of-the-art in system-to-silicon verification.
Featured authors: Paul Tobin, Director of the Verification Center of Expertise, AMD; George Zafiropoulos, Vice President of Solutions Marketing, Synopsys, Inc.; Rajiv Maheshwary, Senior Director of Solutions Marketing, Synopsys, Inc., and Janick Bergeron, Scientist and Fellow, Synopsys, Inc.

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The New Landscape of Verification: System-to-silicon verification: a new frontier, by George Zafiropoulos of Synopsys, Inc
The New Landscape of Verification: Managing IP-based SoC verification, by Paul Tobin of Advanced Micro Devices
The New Landscape of Verification: The vision of verification, by Janick Bergeron of Synopsys, Inc
Synopsys Journal - Issue 4, 2010

The Business of Semiconductor Manufacturing

In this issue of Synopsys Journal, we explore the increasingly close relationship between EDA and the world of manufacturing.
Featured authors: George Gomba, Vice President of Process R&D, SRDC IBM Systems and Technology Group; Dr. Handel Jones, Chief Executive, International Business Strategies; Dr. Howard Ko, Senior Vice President and General Manager, Silicon Engineering Group, Synopsys, Inc.

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The Business of Semiconductor Manufacturing: EDA: a key ingredient for manufacturing success, by Dr. Handel Jones of IBS, Inc
The Business of Semiconductor Manufacturing: Collaborative model forms key to chip success, by George Gomba of IBM Systems and Technology Group
The Business of Semiconductor Manufacturing: Convergence of design and manufacturing, by Dr. Howard Ko of Synopsys, Inc.
Synopsys Journal - Issue 3, 2010

The Business of SoC Design

In this issue of Synopsys Journal, we look at management strategies and their relationship to the design of SoCs.
Featured authors: Andrew Chang, Vice President of Corporate Planning and Operations, Mediatek; Ronald Collett, President and Chief Executive Officer, Numetrics Management Systems; Don Chan, Vice President of Corporate Applications Engineering, Synopsys, Inc.

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The Business of SoC Design: Doing Moore with less, by Ronald Collett of Numetrics
The Business of SoC Design: Thinking big— Nine initiatives for managing SoC development, by Andrew Chang of MediaTek, Inc.
The Business of SoC Design: Advanced design methodologies: needed now more than ever, by Don Chan of Synopsys, Inc
Synopsys Journal – Issue 2, 2010

Embedded software and virtual prototyping

In this issue, we delve into the subject of embedded software and why system-level design and verification solutions are is becoming more popular with developers. And why virtual models are finding favor with the hardware verification teams, and not just for prototyping.
Featured authors: Phillippe Magarshack, Group VP and GM, Central CAD and Design Solutions, STMicroelectronics; Chris Rommel, Analyst, VDC Research Group; Joachim Kunkel, Senior Vice President and General Manager, Synopsys, Inc.

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Embedded software and virtual prototyping: Virtual system prototyping: emerging killer app for ESL, by Chris Rommel of VDC Research Group
Embedded software and virtual prototyping: System development with virtual SoCs, by Philippe Magarshack of STMicroelectronics
Embedded software and virtual prototyping: Virtual systems, real benefits, by Joachim Kunkel of Synopsys, Inc
Synopsys Journal – Issue 1, 2010

Embedded Multicore Design

In this issue of Synopsys Journal, we explore the impact that multicore is making on the industry, and focus on two aspects of the technology: embedded multicore systems, and multicore as an EDA tools platform.
Featured authors: Dr. Handel H. Jones, Chief Executive, IBS; Lisa Su, Senior Vice President and General Manager, Networking and Multimedia, Freescale Semiconductor; Debra Martucci, Chief Information Officer, Synopsys, Inc.

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Embedded Multicore Design: New ecosystems drive the multicore market, by Dr. Handel H. Jones of IBS, Inc
Embedded Multicore Design: Maximizing performance with multicore processing, by Lisa Su of Freescale Semiconductor
Embedded Multicore Design: When multicore IT meets multicore design, by Debra Martucci of Synopsys, Inc.
Synopsys Journal – Issue 4, 2009

Managing the Total Cost of Design

In this issue, we have three independent perspectives on the economics of chip design.
Featured authors: Dan Hutcheson, CEO, VLSI Research; Takashi Yoshimori, Assistant Technology Executive of SoC Design, Semiconductor Company of Toshiba Corp.; Manoj Gandhi, Senior Vice President and General Manager, Verification Group, Synopsys, Inc.

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Synopsys Journal – Issue 3, 2009

De-mystifying Analog Design

In this issue, we aim to de-mystify the art of analog design.
Featured authors: Peter Frith, Chief Technology Officer, Wolfson Microelectronics; Dr. Paul Lo, Senior Vice President and General Manager, Analog/Mixed-signal Group, Synopsys, Inc.; Joe Mastroianni, Vice President of Analog/Mixed-signal R&D, Synopsys, Inc.

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Synopsys Journal – Issue 2, 2009

Embedded Software and System Validation

In this issue, we explore the hardware/software validation conundrum.
Featured authors: Rick Bahr, Vice President of Engineering, Atheros; Gary Meyers, Vice president and General Manager, Synplicity Business Group, Synopsys, Inc.; Ken McElvain, Vice President of Technology Strategy, Synplicity Business Group, Synopsys, Inc.

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Synopsys Journal – Issue 1, 2009

The Business of Low Power

The Business of Low Power Low power is the focus of this issue of Synopsys Journal. It is one of the biggest challenges that our customers face today. Its impact on the design flow is ubiquitous – from system specification through to process technology. Where will the next 100x power savings come from?
Featured authors: Mike Muller, CTO, ARM Ltd.; Dr. Antun Domic, Senior Vice President and General Manager, Implementation Group, Synopsys, Inc.; Michael Keating, Fellow, Synopsys, Inc.

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