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Synopsys Journal - Issue 3, 2010

The Business of SoC Design

In this issue of Synopsys Journal, we look at management strategies and their relationship to the design of SoCs. Andrew Chang, Vice President of Corporate Planning and Operations for fabless semiconductor company Mediatek, describes how his company is optimizing its SoC development processes by collaborating on a set of management initiatives. Ronald Collett, President and CEO of Numetrics Management Systems, acknowledges that in an increasing competitive semiconductor industry, one way to differentiate is to boost integrated circuit development productivity through efficiency measures. And Don Chan, Vice President of Corporate Applications Engineering at Synopsys pursues the productivity theme and considers the shift from best-in-class tools to best-in-class flows. He looks at the evolution of the design flow, and at how customers now use multiple methodologies for their toughest designs.

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