Synopsys Insight Newsletter 

Insights from Silicon to Software™ 

Synopsys Insight is a quarterly publication focused on providing hardware designers, software developers, and management with practical information to help them develop smarter systems from silicon to software. We aim to publish informative articles about how our customers are innovating new markets and the latest Synopsys products and services companies can employ to lead markets.

This issue of Insight is entirely focused on how Synopsys’ automotive customers are leading the way toward creating smarter, environmentally friendly autonomous vehicles. The cover story by Synopsys’ Director of Communications Strategy, Mike Santarini, provides an overview of the automotive industry’s remarkable journey to become electronic systems pioneers, and how they are using Synopsys’ EDA tools, IP and Software Integrity portfolio to lead the automotive market to a remarkable future. The cover story overview is followed by several feature articles that take a deeper look at the technologies in Synopsys’ Silicon to Software portfolio, and how the technologies are ideally suited to driving to market smarter automotive ICs, ECUs and autonomous vehicles.

Download a pdf of the entire issue here.

 

Issue 3 - 2015

Industry Insights
Complexity: Shaping the Design Landscape
Dan Hutcheson, chief executive officer of VLSIresearch, provides a historical perspective on the forces shaping today’s chip design environment. His analysis includes his views on moon shots, blue ocean markets, emergent behavior, the technology treadmill, and other pertinent economic models.

Trends in Software Application Security Testing
In this article, read Forrester’s TechRadar™ report to learn about the increasingly complex code that software teams today are tasked with delivering against progressively tighter timescales and how security plays an integral part. Also, read the Gartner Magic Quadrant for Application Security Testing report to find out why Seeker®, Synopsys' interactive application security testing (IAST) solution, lands in Gartner's "Visionaries" quadrant.

Customer Highlight
Recent Customer Collaborations and Successes
This article provides a glimpse at some recent news from customers about how they have used Synopsys technology in their complex designs.

Technology Updates
Deploying RTL Signoff to Eliminate Long Iteration Loops in SoC Design
Piyush Sancheti, Senior Director of Verification Marketing at Synopsys, explores the design issues that are driving the adoption of RTL signoff – an essential safeguard to find and fix design issues early, reduce long iterations and minimize the risk of schedule delays.

Validating SoC Hardware/Software with Cycle-Accurate, High-Performance FPGA-Based Prototyping
By optimizing its ProtoCompiler toolset to get the best from the new HAPS-80 fourth-generation physical prototyping system, Synopsys enables design teams to achieve the shortest time to prototype. Mick Posner, Director of Product Marketing for Synopsys' FPGA-based prototyping solutions, explains why more developers are now turning to FPGA-based prototyping to accelerate hardware-software integration.

Faster Software Development with End-to-End Prototyping
Tom De Schutter, Synopsys, explains how end-to-end prototyping provides a development platform for hardware and software engineers to come together to create a fundamentally better overall solution.

Standards
Software Tapeout
Hardware signoff is an important and universally recognized necessity to ensure products are shipped defect free. However, software signoff is a newer concept that many hardware designers and software developers do not have a firm understanding of. In this article, Yatin Trivedi, Director of Standards and Interoperability Programs at Synopsys, discusses the similarities, differences, and problems with hardware and software signoff.

Product Update
Latest News on Products, Technologies, Services and Solutions to Help Accelerate Your Innovation from Silicon to Software
Learn about some of the recent innovations Synopsys is providing its customers to help accelerate the development of better products sooner and more cost effectively.

Contact: Insight@synopsys.com

Issue 2 - 2015

Industry Insights
“Shift Left” – How the Industry is Adopting New Techniques and Methodologies to Achieve Faster Time-to-Market
Dr. Handel Jones, Chief Executive of International Business Strategies, Inc., discusses the key trends that are influencing the time-to-market pressures within the semiconductor industry and the approaches that design teams can take to mitigate tighter schedule demands.

Customer Highlight
ASIP Designer: “Shift-Left” Solution for Customer-Specific Processors and Programmable Hardware Accelerators
In this article, learn how Conexant took a tool-based approach to create an application-specific instruction-set processor (ASIP) and built a highly differentiated DSP processor for Far-Field Voice processing in less than a year.

Executive Insights
Shift Left From Silicon to Software
In this video, Dave DeMaria, VP of Corporate Marketing, Synopsys, discusses “Shift Left” and what it means for Synopsys’ customers. He also provides an overview of the articles featured in this issue of Insight, which highlight what “Shift Left” means from industry trends to new Synopsys technologies and customer experiences.

Technology Updates
Today’s Designs Require a Verification Continuum
Learn from Tom Borgstrom, Director of Marketing, Synopsys, how a unified verification flow, like Synopsys' Verification Continuum, will be essential for realizing the next generation of designs, which will require verification of yet more complex logic and software in the same or even less time as allocated for today’s designs.

2.5D- and 3D-IC – Innovation through Collaboration, a “Shift-Left” to the Power of Two
Dr. Michael Jackson, Senior Vice President of R&D of the Design Group at Synopsys, discusses the 3D-IC technology status, trends, and prospects. This article is based on a talk given by Dr. Jackson at the GOMACTech 2015 conference.

Automating Agile Design to Enhance Software Integrity
In this article, learn how using software testing and static analysis tools within agile methodologies are helping software teams to produce more secure, higher quality code and “shift left” their product release schedules.

Standards
Shift Left in the Standards World
Engineers are always looking for ways to shrink their design time. In this article, Yatin Trivedi, Director of Standards and Interoperability Programs, Synopsys, discusses the important role that standards play in helping engineers to “shift left” their design timeline.

Product Update
Latest News on Products, Technologies, Services and Solutions to Help Accelerate Your Innovation from Silicon to Software
Learn about some of the recent innovations Synopsys is providing its customers to help accelerate the development of better products sooner and more cost effectively.

Contact: Insight@synopsys.com

Issue 1 - 2015

Industry Insights
The Internet of Things: Opportunity Across a Diverse Ecosystem
In this article, Carrie MacGillivray, Vice President, IoT & Mobile Services at IDC, provides a glimpse into the IoT market and discusses the opportunity for technology vendors, businesses, and consumers.

Partner Highlight
An Open Ecosystem to Fuel IoT Growth
In this article, Subramani Kengeri, Vice President, Global Design Solutions, GLOBALFOUNDRIES, explains why an open and trusted ecosystem is critical to the future success of an increasingly fragmented and application-driven IoT market.

Executive Insights
Synopsys Insights on the Internet of Things
Watch John Koeter, Vice President of Marketing for IP & Prototyping Solutions at Synopsys, and James Wu, Director of Strategic Marketing at Synopsys, discuss the IoT market, provide examples of the various applications of IoT devices and share solutions that help designers create SoCs for these devices.

Technology Update
An Open Software Platform for IoT Developers
Allen Watson, Product Marketing Manager for ARC Development Tools, Systems and Ecosystem, Synopsys, introduces the embARC Open Software Platform – a new and comprehensive development resource for developers of ARC-based embedded systems addressing Internet of Things (IoT) applications.

ARC EM Processors for Complex IoT Designs
Paul Garden, Product Marketing Manager, Synopsys, outlines some of the key attributes of the DesignWare ARC EM embedded processors that are helping a growing number of design teams tackle the increasingly demanding power and performance needs of the IoT market.

Advantages of Embedded MTP Non-Volatile Memory for IoT SoC Designs
In this article, Explore the advantages of embedded multi-time programmable (MTP) non-volatile memory (NVM) over embedded flash memory for IoT SoC designs.

Standards
Does IoT Need Standards?
In this article, Yatin Trivedi, Director of Standards and Interoperability Programs at Synopsys, discusses the important role Standards play in the IoT market as more innovative "things" with sensors are creating more data.

Product Update
Latest News on Products, Technologies, Services and Solutions to Help Accelerate Your Innovation from Silicon to Software
Learn about some of the recent innovations Synopsys is providing its customers to help accelerate the development of better products sooner and more cost effectively.

Issue 4 - 2014

Industry Insights
Software Quality and Security in the Era of the Internet of Things
The growing rate of change and complexity in today's software market is presenting challenges for hardware and software designers alike. In this article, Chris Rommel, Executive Vice President of IoT & Embedded Technology, VDC Research, provides a look at the market and technology trends of the software development industry.

Partner Highlight
Prototyping Imagination's PowerVR Series6XT Dual-Cluster 64-Core GPU
Learn how Imagination Technologies used Synopsys' physical prototyping hardware, HAPS, in combination with ProtoCompiler HAPS-aware software to accelerate its GPU ASIC prototype development.

Collaborating to Solve Design Challenges for Leading-Edge ARM-Based Products
ARM and Synopsys have been working together for more than 20 years to provide solutions that ensure their mutual customers have timely access to design solutions for leading-edge ARM processor cores and integration flows. Learn how the two companies are furthering their relationship to ensure that they continue to deliver world-class ARM-based design solutions to the industry.

Executive Insights
Synopsys + Coverity: Addressing the Complexity of SW Development
In this video, hear from John Chilton, Senior Vice President and General Manager, Coverity Group, Synopsys, and Andreas Kuehlmann, Vice President, R&D, Coverity Group, Synopsys as they discuss the similarities of hardware and software design as well as the benefits of using EDA and software development tools.

Technology Update
Energy-Efficient IP Solutions for IoT Chip Design
Ron Lowman, IoT Strategic Marketing Manager at Synopsys, discusses low power design trends in the emerging Internet of Things (IoT) market and explains how Synopsys' investments in developing IP helps design teams meet their specific SoC requirements of low power IoT applications.

Innovate Fast – Get to Market First
With access to high-quality IP at the right time in the project cycle, SoC design teams can meet their design and integration goals while reducing risk. John Koeter, Vice President of Marketing at Synopsys, explains how the company's approach to developing IP is helping its customers get to market first, targeting the most advanced processes with the latest IP protocols.

Ultra Low Power Sensor and Control Processing for SoCs
In this article, learn how trends in sensor fusion are driving the need for advanced, integrated IP subsystems that combine sensor and control functionality and enable design teams to quickly address the needs of Internet of Things and mobile system-on-chip applications.

Get Embedded Linux Applications to Market Fast with Synopsys' ARC HS38 Processor
Learn how Synopsys' new ARC HS38 processor can help designers get the most from their performance-intensive embedded designs without blowing the power budget.

A Short Introduction to IC Compiler II
Take a look under the hood of IC Compiler II, Synopsys' next-generation netlist-to-GDSII implementation system, and learn how it delivers an order of magnitude productivity improvement to our customers.

Standards
Judging the Policy Debate – IP Rights of Innovators vs Standards Implementers
Get an inside look at a recent IEEE-SA Standards Board meeting as proposed changes to the Intellectual Property Rights policy were hotly debated.

Product Update
Latest News on Products, Technologies, Services and Solutions to Help Accelerate Your Innovation
Learn about some of the recent innovations Synopsys is providing its customers to help accelerate the development of better products sooner and more cost effectively.

Contact: Insight@synopsys.com