Synopsys Insight Newsletter 

Insights from Silicon to Software™ 

Synopsys Insight is a quarterly technology bulletin focused on providing insights on accelerating innovation from silicon to software for hardware designers, software developers, and management. We aim to publish informative articles about the latest Synopsys products and services, expert opinions from industry leaders, and insights from leading companies using Synopsys tools and IP to gain competitive advantages. Synopsys Insight will also keep you up to date with Synopsys news and events from around the world.

In this issue of Insight, Handel Jones, CEO of IBS, discusses industry trends that are influencing time-to-market pressures and the approaches that design teams can take to address ever tighter schedules. Learn how Conexant built a DSP processor for Far-Field Voice Input Processing with Synopsys IP in less than a year. Also, read about how Synopsys’ latest solutions in Design, Verification, and Software quality and security are helping customers to “Shift Left”.

 

Issue 2 - 2015

Industry Insights
“Shift Left” – How the Industry is Adopting New Techniques and Methodologies to Achieve Faster Time-to-Market
Dr. Handel Jones, Chief Executive of International Business Strategies, Inc., discusses the key trends that are influencing the time-to-market pressures within the semiconductor industry and the approaches that design teams can take to mitigate tighter schedule demands.

Customer Highlight
ASIP Designer: “Shift-Left” Solution for Customer-Specific Processors and Programmable Hardware Accelerators
In this article, learn how Conexant took a tool-based approach to create an application-specific instruction-set processor (ASIP) and built a highly differentiated DSP processor for Far-Field Voice processing in less than a year.

Executive Insights
Shift Left From Silicon to Software
In this video, Dave DeMaria, VP of Corporate Marketing, Synopsys, discusses “Shift Left” and what it means for Synopsys’ customers. He also provides an overview of the articles featured in this issue of Insight, which highlight what “Shift Left” means from industry trends to new Synopsys technologies and customer experiences.

Technology Updates
Today’s Designs Require a Verification Continuum
Learn from Tom Borgstrom, Director of Marketing, Synopsys, how a unified verification flow, like Synopsys' Verification Continuum, will be essential for realizing the next generation of designs, which will require verification of yet more complex logic and software in the same or even less time as allocated for today’s designs.

2.5D- and 3D-IC – Innovation through Collaboration, a “Shift-Left” to the Power of Two
Dr. Michael Jackson, Senior Vice President of R&D of the Design Group at Synopsys, discusses the 3D-IC technology status, trends, and prospects. This article is based on a talk given by Dr. Jackson at the GOMACTech 2015 conference.

Automating Agile Design to Enhance Software Integrity
In this article, learn how using software testing and static analysis tools within agile methodologies are helping software teams to produce more secure, higher quality code and “shift left” their product release schedules.

Standards
Shift Left in the Standards World
Engineers are always looking for ways to shrink their design time. In this article, Yatin Trivedi, Director of Standards and Interoperability Programs, Synopsys, discusses the important role that standards play in helping engineers to “shift left” their design timeline.

Product Update
Latest News on Products, Technologies, Services and Solutions to Help Accelerate Your Innovation from Silicon to Software
Learn about some of the recent innovations Synopsys is providing its customers to help accelerate the development of better products sooner and more cost effectively.

Contact: Insight@synopsys.com

Issue 1 - 2015

Industry Insights
The Internet of Things: Opportunity Across a Diverse Ecosystem
In this article, Carrie MacGillivray, Vice President, IoT & Mobile Services at IDC, provides a glimpse into the IoT market and discusses the opportunity for technology vendors, businesses, and consumers.

Partner Highlight
An Open Ecosystem to Fuel IoT Growth
In this article, Subramani Kengeri, Vice President, Global Design Solutions, GLOBALFOUNDRIES, explains why an open and trusted ecosystem is critical to the future success of an increasingly fragmented and application-driven IoT market.

Executive Insights
Synopsys Insights on the Internet of Things
Watch John Koeter, Vice President of Marketing for IP & Prototyping Solutions at Synopsys, and James Wu, Director of Strategic Marketing at Synopsys, discuss the IoT market, provide examples of the various applications of IoT devices and share solutions that help designers create SoCs for these devices.

Technology Update
An Open Software Platform for IoT Developers
Allen Watson, Product Marketing Manager for ARC Development Tools, Systems and Ecosystem, Synopsys, introduces the embARC Open Software Platform – a new and comprehensive development resource for developers of ARC-based embedded systems addressing Internet of Things (IoT) applications.

ARC EM Processors for Complex IoT Designs
Paul Garden, Product Marketing Manager, Synopsys, outlines some of the key attributes of the DesignWare ARC EM embedded processors that are helping a growing number of design teams tackle the increasingly demanding power and performance needs of the IoT market.

Advantages of Embedded MTP Non-Volatile Memory for IoT SoC Designs
In this article, Explore the advantages of embedded multi-time programmable (MTP) non-volatile memory (NVM) over embedded flash memory for IoT SoC designs.

Standards
Does IoT Need Standards?
In this article, Yatin Trivedi, Director of Standards and Interoperability Programs at Synopsys, discusses the important role Standards play in the IoT market as more innovative "things" with sensors are creating more data.

Product Update
Latest News on Products, Technologies, Services and Solutions to Help Accelerate Your Innovation from Silicon to Software
Learn about some of the recent innovations Synopsys is providing its customers to help accelerate the development of better products sooner and more cost effectively.

Issue 4 - 2014

Industry Insights
Software Quality and Security in the Era of the Internet of Things
The growing rate of change and complexity in today's software market is presenting challenges for hardware and software designers alike. In this article, Chris Rommel, Executive Vice President of IoT & Embedded Technology, VDC Research, provides a look at the market and technology trends of the software development industry.

Partner Highlight
Prototyping Imagination's PowerVR Series6XT Dual-Cluster 64-Core GPU
Learn how Imagination Technologies used Synopsys' physical prototyping hardware, HAPS, in combination with ProtoCompiler HAPS-aware software to accelerate its GPU ASIC prototype development.

Collaborating to Solve Design Challenges for Leading-Edge ARM-Based Products
ARM and Synopsys have been working together for more than 20 years to provide solutions that ensure their mutual customers have timely access to design solutions for leading-edge ARM processor cores and integration flows. Learn how the two companies are furthering their relationship to ensure that they continue to deliver world-class ARM-based design solutions to the industry.

Executive Insights
Synopsys + Coverity: Addressing the Complexity of SW Development
In this video, hear from John Chilton, Senior Vice President and General Manager, Coverity Group, Synopsys, and Andreas Kuehlmann, Vice President, R&D, Coverity Group, Synopsys as they discuss the similarities of hardware and software design as well as the benefits of using EDA and software development tools.

Technology Update
Energy-Efficient IP Solutions for IoT Chip Design
Ron Lowman, IoT Strategic Marketing Manager at Synopsys, discusses low power design trends in the emerging Internet of Things (IoT) market and explains how Synopsys' investments in developing IP helps design teams meet their specific SoC requirements of low power IoT applications.

Innovate Fast – Get to Market First
With access to high-quality IP at the right time in the project cycle, SoC design teams can meet their design and integration goals while reducing risk. John Koeter, Vice President of Marketing at Synopsys, explains how the company's approach to developing IP is helping its customers get to market first, targeting the most advanced processes with the latest IP protocols.

Ultra Low Power Sensor and Control Processing for SoCs
In this article, learn how trends in sensor fusion are driving the need for advanced, integrated IP subsystems that combine sensor and control functionality and enable design teams to quickly address the needs of Internet of Things and mobile system-on-chip applications.

Get Embedded Linux Applications to Market Fast with Synopsys' ARC HS38 Processor
Learn how Synopsys' new ARC HS38 processor can help designers get the most from their performance-intensive embedded designs without blowing the power budget.

A Short Introduction to IC Compiler II
Take a look under the hood of IC Compiler II, Synopsys' next-generation netlist-to-GDSII implementation system, and learn how it delivers an order of magnitude productivity improvement to our customers.

Standards
Judging the Policy Debate – IP Rights of Innovators vs Standards Implementers
Get an inside look at a recent IEEE-SA Standards Board meeting as proposed changes to the Intellectual Property Rights policy were hotly debated.

Product Update
Latest News on Products, Technologies, Services and Solutions to Help Accelerate Your Innovation
Learn about some of the recent innovations Synopsys is providing its customers to help accelerate the development of better products sooner and more cost effectively.

Contact: Insight@synopsys.com

Issue 3 - 2014

Industry Insights
Shaping the Semiconductor IP Landscape
Mike Demler, senior analyst at The Linley Group, presents a look at the market and technology trends that are influencing the growth and direction of the semiconductor IP market.

Customer Highlight
Designing Application-Specific Processors for Wireless Baseband SoCs
Traditional SoC architectures are unable to support the performance and power demands of software defined radio (SDR). Learn how imec, Fujitsu and ICT have used Synopsys' ASIP design tools to support their SDR projects.

Executive Insights
Collaborating to Accelerate Innovation
In this video, hear Aart de Geus introduce Synopsys' new Customer Gallery. We invite you to browse through the gallery to see the amazing innovations our customers deliver.

Technology Updates
PCI Express 4.0 IP Design & Integration Challenges
The latest 16 GT/s bit rate PCI Express standard poses key challenges to design teams implementing this latest technology. Read about Synopsys’ solution to solve these challenges.

Hierarchical Test for Complex SoC Designs
Learn how test teams, product engineers and system architects can all benefit from unified automated, hierarchical test for complex SoC designs.

Using ARC APEX Technology to Build a Tightly-Coupled Embedded System
Embedded systems increasingly require higher performance to complete more complex tasks within deeply embedded processors. Learn how designers can take advantage of the superior performance of a 32-bit processor while maintaining the area and low power benefits of an 8-bit microcontroller architecture.

Accelerating Verification Closure with Next-Generation Verification IP Technologies
Around 70% of engineering resources involved in taping out a complex SoC is spent on verification, with half of that time consumed by debug. Discover how verification teams can use Verification IP (VIP) to enable block-level IP-to-SoC reuse and create stronger links across the entire verification flow.

Standards
EDA and IP Interoperability Symposium - Does The Industry Need One?
If your design flow is not flawless, you are fighting interoperability problems among tools, IP blocks and standards. Yatin Trivedi explains these challenges so you can focus more energy on your design.

Product Update
Latest News on Products, Technologies, Services and Solutions to Help Accelerate Your Innovation
Learn about some of the recent innovations Synopsys is providing its customers to help accelerate the development of better products sooner and more cost effectively.

Contact: Insight@synopsys.com

Issue 2 - 2014

Industry Insights
Consumers — Continuing to Push Innovation in Design, Verification, and Manufacturing
Jim McGregor, principal analyst with TIRIAS Research, explains how the globalization of consumer markets is redefining business models within the semiconductor industry and what this means for design and verification teams looking to accelerate innovation in their markets.

Customer Highlight
Next Wave of Innovation in Verification Technology Must Come from Integration
Warren Stapleton, senior fellow, verification methodology, AMD, outlines how the next boost to verification productivity will come from the integration of multiple strategies and tools.

Executive Insights
Addressing Complex SoCs with Advanced Verification Solutions
In this video interview, hear from Dave DeMaria, vice president of marketing, Verification Group, Synopsys, as he discusses the challenges and solutions to today’s most advanced and complex SoCs.

New IP Accelerated Initiative: Redefining the IP Supplier Paradigm
Watch as Joachim Kunkel, senior VP & GM, Synopsys, and John Koeter, VP of marketing, Synopsys, discuss how Synopsys’ IP Accelerated initiative delivers solutions that address designers’ pain points during IP implementation, software development and IP integration.

Introducing IC Compiler II
View Dr. Antun Domic, executive VP and GM, Synopsys, introduce Synopsys’ new place and route system, IC Compiler II, and how this new solution offers un-paralleled improvements in throughput, opening the door to a world of new possibilities in physical design.

Technology Updates
Accelerating Verification — 'Shift Left' for Faster Time-to-Market
Discover what it will take to verify the next generation of SoCs and shift the verification productivity curve ‘left’ on the time axis, enabling teams to find more bugs earlier.

IP Accelerated Initiative Redefines What Customers Can Expect from IP Providers
Learn how Synopsys is helping customers integrate bigger, more complex IP blocks into their SoCs faster with the new IP Accelerated Initiative.

LPDDR4 for a Better Power/Performance Balance
Read about Synopsys’ new DesignWare® LPDDR4 IP, which offers design teams a complete, high-performance and low-power DRAM solution for the latest mobile devices.

Faster Prototyping with ProtoCompiler
To achieve first silicon success, design teams need a way to validate the system and hardware-software integration. Learn how Synopsys’ new ProtoCompiler software accelerates time to first prototype and decreases runtimes from hours to minutes.

Automating ASIC to FPGA Design Conversion for FPGA-Based Prototyping
Learn how design teams can use Synopsys’ Synplify Premier, Certify and ProtoCompiler software to automate the conversion process from ASIC to FPGA, ensuring that verification and software engineers have access to the latest version of the design for prototyping.

Standards
Coming Attractions — New Working Groups for Low Power Standards
Architects, SoC designers and verification engineers working on low power designers are familiar with the United Power Format standard. Read about two new working groups that will assist in the development of low power standards.

Product Update
Latest News on Products, Technologies, Services and Solutions to Help Accelerate Your Innovation
Learn about some of the recent innovations Synopsys is providing its customers to help accelerate the development of better products sooner and more cost effectively.

Contact: Insight@synopsys.com