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Issue 4, 2011

Executive Spotlight
An Insider Look into SNUG: Your Global Design Community Focused on Innovation

Synopsys Insight talked to Ken Nelsen, SNUG’s executive sponsor and Synopsys’ vice president of applications consulting, for an insider look into the EDA industry’s largest technical conference: SNUG.

Figure 1:

Q: For those who may be unfamiliar with or new to Synopsys’ User Group (SNUG), can you provide a brief overview?

SNUG was established in 1990 to help Synopsys customers share best practices on how to use Synopsys’ new technology at the time: logic synthesis. Fewer than 100 customers attended the first conference. Since then, SNUG has grown to a global community of more than 9,000 customers and 13 conferences.

Although SNUG is much larger now, and we cover much more than synthesis, something that hasn’t changed is that SNUG is still about delivering practical information that conference attendees can take back and apply to their current project or use to jumpstart the next design. It’s become the place to hear insights from Synopsys experts about the latest design methodologies and techniques. Still, we know that attendees place the highest value on learning from each other—either in the formal technical sessions or through the informal networking environment SNUG provides.

Q: What were some of the highlights of the SNUG 2011 program?

Globally we continued to focus on bringing SNUG closer to customers through a series of local events in Europe, Asia and North America. We also increased our efforts to reach some of Synopsys’ newer customers who are dealing with system-level design and successful IP integration challenges.

Going into the year, I was concerned that with all the growth, the SNUG program quality might be sacrificed. However with a larger, more varied community, the SNUG 2011 conferences were the best ones ever.

With more than 250+ customer papers presented by recognized innovators including AMD, Broadcom, CISCO, IBM, Intel, LSI, Marvell, Qualcomm, Texas Instruments, Wipro and many others, the SNUG attendees gave the technical program exceptionally high quality ratings.

Q: As the SNUG team prepares to kick off the 2012 program in Silicon Valley in March, what can the Synopsys user community expect?

We’ll keep focusing on what we know delivers value. That means first, creating a great technical program tailored to helping our customers successfully develop their innovative products. Second, that means providing ample opportunities for Synopsys users to learn from each other as well as to engage with Synopsys’ R&D staff and executives to tell us what we can do better.

The 2012 program is already coming together. In addition to tracks focused on front end design, place and route, signoff, verification, mixed-signal design, system design, and IP integration, SNUG 2012 will feature special topics such as high performance design, low power design and embedded processor design. And of course, we always like to save a few surprises.

Q: Where can designers learn more?

Those interested in learning more about the SNUG 2012 program, submitting a paper or registering for a SNUG in their region can visit www.synopsys.com. We’re excited to kick off our SNUG 2012 program in Silicon Valley in March and I look forward to meeting with many of our customers throughout the year at SNUGs worldwide.


More Information:

Ken Nelsen, SNUG Executive Sponsor and Vice President, Applications Consulting for Synopsys

Figure 2: Ken Nelsen Photo Ken is the executive sponsor for the global SNUG program and vice president of Applications Consulting for Synopsys. Ken joined Synopsys in 1990 and has been responsible for leading SNUG since 1995. Ken earned his BSEE from Loyola Marymount University and his MSEE from the University of Southern California.


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