Best of DAC 2011: Conversation Central 

The Voices of DAC--Welcome to Conversation Central at the 48th DAC
Guests: Hannah Watanabe, New Media Specialist, Synopsys and Darcy Pierce, New Media Specialist, Synopsys
Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys

The New Media team at Synopsys introduces this year's Conversation Central at the 48th DAC.


The Voices of DAC--What on Earth does "Realizing SoCs" Mean?
Guests: Paul McLellan, author of EDA Graffiti, editor-in-chief of DAC Knowledge Center; Jim Hogan, Private Investor
Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys

Paul McLellan and Jim Hogan have seen -- and been part of -- the evolution of the semiconductor industry. Now that we're in the era of Systems-on-Chip, they tell you what it means and how to be successful in it.


The Voices of DAC: Awesome semiconductor technology
Guest: Jim Ballingall, Vice President, Marketing, GLOBALFOUNDRIES
Host(s): Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Kevin Kranen, Director, Strategic Alliances, Synopsys

Today's semiconductor technology is truly awesome. We talked with Jim Ballingal of GLOBALFOUNDRIES about the 28-nanometer node and got some glimpses into 20-nanometer technology.


The Voices of DAC: A chip in your brain?
Guest: Jan Rabaey, Donald O. Pederson Distinguished Professor, UC Berkeley
Host(s): Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Yvette Huygen, Director, Worldwide Public Relations, Synopsys Inc.

Semiconductor technology has had a profound impact on humanity, and it continues to do so. Jan Rabaey, Distinguished Professor at the University of California Berkeley, tells us about astonishing research that could mean a leap forward for health and medicine.


The Voices of DAC: Good, bad, and useless verification policies
Guest: Himanshu Bhatnagar, Executive Director, ASIC Design, Mindspeed Technologies
Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys

Verification is often considered the bottleneck in chip design. Himanshu talks about how to alleviate this bottleneck, what new methods are available for System-on-Chip, and what the EDA industry can do to simplify verification.


The Voices of DAC--Social Media Geek-to-Geek
Guest: Kathy Schmidt Jamison, Author, Social Media Geek-to-Geek: Practical Insights for Technology Marketers
Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Phil Dworsky, Director, Strategic Alliances, Synopsys & Publisher, Synopsys Press

Social media marketing is spreading. Major corporations are using it successfully to reinvent the way they market products to their customers. But what about technology companies? Their customers are "geeks" and not likely to respond the same way as a typical consumer. Kathy Schmidt Jamison shares insights and matter-of-fact tips that you can apply when using social media to market to geeks.


The Voices of DAC--It's a wrap!
Guests: Daniel Nenni, Founder, The SemiWiki Project and Kevin Morris, Editor, Electronic Engineering Journal
Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys

As the 48th Design Automation Conference came to a close, Daniel Nenni and Kevin Morris talked about what they saw, heard, learned, and observed about the 48th DAC. DAC is the premier conference of the electronic design industry and is known for announcements of technology advancements, new products, alliances and partnerships, and standards activities.