SNUG Silicon Valley Keynote 

SNUG 2012

Aart de Geus
Dr. Aart de Geus
CEO & Chairman of the Board
Synopsys


SNUG 2012 Keynote - Aart de Geus - Critical Mass, Systemic Complexity and Innovation: Catalysts for Designing Change

Critical Mass, Systemic Complexity and Innovation: Catalysts for Designing Change
In a design ecosystem increasingly influenced by software and systems development, massive verification demands, and the boundaries of physics, engineers have a wonderful new set of problems to solve! Yet the principles they will use to innovate their way to exciting solutions and products remain as fundamental and universal as the reality of the Golden Ratio itself. With the aid of some of these principles, Aart will talk about what new strategies and methodologies semiconductor players will need to achieve the critical mass necessary to craft productive and creative solutions within a design ecosystem complexity that surpasses anything seen yet in human history.