SNUG Silicon Valley Keynote  

SNUG 2013

Aart de Geus
Sir Hossein Yassaie, PhD
Chief Executive Officer
Imagination Technologies Group plc


SNUG 2013 Keynote - Sir Hossein Yassaie - From Crystal Ball to Reality — The Impact of Silicon IP on SoC Design

From Crystal Ball to Reality — The Impact of Silicon IP on SoC Design
SoCs have transformed the semiconductor and electronics industries, integrating staggering breadth of functionality and performance into highly cost-effective, low power but complex single-chip solution platforms. However, there has been another transformation: many of the major functional blocks on today’s SoCs are provided by Silicon IP providers rather than designed in-house. Hossein reviews some of the important technological and market trends in key segments and discusses how the IP industry is helping to create the ability to translate vision into reality, and to constantly enhance it. He also touches on key functional blocks in modern SoCs explaining how the GPU is becoming the new driving force not only for modern applications but also for design methodologies and process technologies, and how heterogeneous processing is transforming the way SoCs handle key user applications such as UI’s, gaming, multimedia and more.